Contact Us

About Us

At West Shore Clothing + Surf, our mission is to share our passion for the Great Lakes Paddle + Surf Culture and our vibrant Kincardine community with every customer who walks through our doors. We take great pride in offering a welcoming, laid-back shopping experience that reflects the charm of our small-town, family-owned business. Our commitment to customer satisfaction is at the heart of everything we do, and we strive to make every visit memorable.

Since opening in 2004, West Shore has remained a fully independent, family-owned business. Located in the heart of lakeside downtown Kincardine, just one block from the stunning Lake Huron, Kincardine's Harbour, and the historic Kincardine Lighthouse—the only downtown lighthouse on the Bruce Coast—our shop sits in a picturesque and thriving community. Our beautiful, timeless building, constructed in the 1880s, has been lovingly restored to reveal its original features, including triple brick walls, hardwood floors, high ceilings, and impressive timber beams. The result is a uniquely beach boutique atmosphere that still honors the building’s historic character.

At West Shore Clothing + Surf, we believe that great style should be as functional as it is fashionable. We’re passionate about offering a curated selection of premium, lifestyle-driven apparel that seamlessly transitions from outdoor adventure to everyday wear. Whether you're gearing up for an active day on the water, heading out to enjoy the beauty of Lake Huron, or simply want to make a style statement, we’ve got you covered. Our collection blends elevated style with trend-forward pieces to meet the needs of the modern lifestyle. From high-performance wet suits to beachy-chic outfits and casual everyday essentials, our offerings help you express your unique personality while embracing the relaxed, active culture of the Great Lakes.

In addition to our fashion-forward clothing, we offer accessories that elevate your look and complement your lifestyle. Think bold statement pieces for the beach, lightweight layers for cooler evenings, and versatile essentials for a day on the go. Whether you're browsing for the perfect outfit for a day at the beach or a trendy, everyday look, we pride ourselves on providing a range of styles that suit a variety of tastes and occasions.

Our commitment to outdoor adventure is reflected not only in our clothing but also in our selection of boards, wetsuits, and gear. We understand that the right equipment is essential, and we’re here to support both seasoned athletes and beginners alike. From surfing and paddleboarding to downwind paddling, we provide everything you need to make the most of your time on the water. And, of course, our Wellness Bar offers a refreshing and revitalizing kombucha as well as other natural wellness products our family knows and trusts, stop by after a long day of exploring to grab a cool glass of cool kombucha created with seasonal flavours and check out the wellness products as you browse the store.

Located at Station Beach, known for having some of the best surf in Ontario, we are proud to support the local surf and paddle sport community. Whether the water is calm or the waves are high, we provide top-quality gear and for a surf & paddle. At West Shore, we’re thrilled to introduce you to the Great Lakes lifestyle, where fashion, adventure, and a love of the outdoors all come together.

We are incredibly grateful for the continued support of our customers and the Kincardine community. It’s a privilege to raise our family here and call this beautiful lakeside town our home. Lake Huron’s breathtaking sunsets, the simplicity of small-town life, and the warmth of our community are just a few of the things we’re fortunate to experience every day. We hope that, through our shop, you’ll get to experience that same sense of belonging and appreciation for this special place.

Whether you’re visiting, living in Kincardine, or simply passing through, we invite you to stop by West Shore Clothing + Surf—your destination for fashion, adventure, and all things Great Lakes lifestyle.

Thank you for being a part of our journey,
Ash, Tonya, Marley & Ty